Above: Modern mothers need to be able to determine degrees of fever to keep their kids healthy. Therefore, no household should be without a thermometer, as these Taishô-era ads explain. Both ads are for the same brand, which, as the one on the right tells us in bold print, was made in England.

Below: Two Taishô-era ads for Quaker Oats. The headline text for the one to the right extols Quaker Oats "for your child's health," and the one on the left starts "For the love of your child . . . ." Click on either image to see a larger version.