The Kabuki's companion akusho in the floating world of Edo was the licensed pleasure quarter, the Yoshiwara. Established in 1617 on the edge of the city to gather all legal brothels in an out-of-the-way spot, the Yoshiwara was relocated in 1656 following Edo's rapid expansion. It burned down a year later in the Meireki Fire and was rebuilt in 1659, this time out past Asakusa. Officially renamed Shin (New ) Yoshiwara, it was now permitted to carry on night time operations, which were prohibited in the old quarter.

Along with the theater district, it quickly became an important social andcultural center in Edo while serving as a prime playground for wealthy men. Although sex was its principal commodity, the Yoshiwara wasn't just a collection of brothels filled with common prostitutes. It evolved into a very uncommon place, a sophisticated social world that indeed seemed to float apart from everyday life. Developing lavish customs, elaborate protocols, and unstated rules of play, the quarter took on the character of a theatrical stage where courtesans and clients were expected to cultivate and display ideals of refinement, elan, and savoir-faire. As such, it was linked to trendsetting fashion, money, music, and Kabuki. Skilled players (tsû) and courtesans became legendary; boors and poseurs became the butt of jokes.

This PopSite takes you on a tour of the Yoshiwara from its 18th-century heyday to its slow modern decline. It is a complement to the readings. Study the site and readings for connections with Kabuki and for what they reveal about the commodification of sex as a part of Edo popular culture. Then go to PopThought 3.